By Nike, the world-renowned sportswear brand, has reported its steepest revenue drop in five years, driven by stagnant consumer demand and increased competition. The company’s 2025 financial results highlight a challenging period, with sales declining in major markets such as North America and Europe.
Industry experts point to changing consumer preferences and economic uncertainties as key factors behind the decline. Nike’s CEO emphasized the company’s commitment to innovation and digital transformation, stating, “We are focused on adapting to the evolving market and delivering value to our customers.”
Despite these efforts, Nike’s stock fell by 8% following the earnings announcement, reflecting investor concerns about the company’s near-term prospects.