By Levi Strauss’s aggressive digital transformation has reached a watershed moment, with direct-to-consumer (DTC) channels now accounting for 48% of total revenue—up from 42% last year. The $1.65 billion quarter revealed several digital milestones:
Tech-Enabled Retail Innovations:
- AI Stylist: Reduced returns by 18% while increasing conversion
- Virtual Try-On: Used by 23% of app shoppers, boosts sales 31%
- Store Inventory API: Enabled 58% of online orders to be fulfilled from local stores
Regional Digital Highlights:
- U.S.: Mobile app sales up 62% after TikTok integration
- Europe: BOPIS (Buy Online Pickup In-Store) grew 89%
- Asia: WeChat Mini Program drove 27% of China sales
CFO Harmit Singh noted, “Our $200M tech investment over three years is yielding 19% digital sales growth—far outpacing our wholesale business.” The company plans to open 30 more “NextGen” tech-enabled stores in 2025 featuring:
- Smart mirrors with outfit recommendations
- RFID-enabled inventory tracking
- Blockchain-authenticated vintage items