Ford Cuts Manager Stock Bonuses in Bid to Reduce Costs and Enhance Performance

Ford Motor Company has implemented a significant reduction in manager stock bonuses as part of its efforts to reduce costs and enhance overall performance. The decision, announced on February 18, 2025, aims to streamline operations and allocate resources more effectively in a highly competitive automotive market.

The cost-saving measure is expected to free up hundreds of millions of dollars annually, which Ford plans to invest in the development of electric vehicles (EVs) and autonomous driving technologies. “This is a necessary step to ensure we remain agile and innovative,” said Ford CEO Jim Farley.

While the reduction has raised concerns among managers, Ford has assured employees that it remains committed to offering competitive compensation packages. The company also plans to introduce performance-based incentives to align employee goals with corporate objectives.

Analysts have praised the move, noting that it reflects Ford’s commitment to long-term growth and innovation.