Levi’s Digital Transformation Pays Off: DTC Sales Now 48% of Revenue
Levi Strauss’s aggressive digital transformation has reached a watershed moment, with direct-to-consumer (DTC) channels now accounting for 48% of total revenue—up from 42% last year. The $1.65 billion quarter revealed several digital milestones: Tech-Enabled Retail Innovations: Regional Digital Highlights: CFO Harmit Singh noted, “Our $200M tech investment over three years is yielding 19% digital sales […]