By Adidas has announced impressive Q4 2024 earnings, exceeding market expectations. The company reported an 8% year-over-year revenue increase, with net income reaching €450 million.
The strong performance was driven by robust demand for Adidas’ footwear and apparel lines, as well as strategic investments in digital transformation and sustainability initiatives. “Our focus on innovation and sustainability has paid off,” said Adidas CEO Bjørn Gulden.
Looking ahead, Adidas plans to expand its footprint in emerging markets and continue innovating in sustainable product lines. Analysts remain bullish on the company’s growth prospects, citing its strong brand equity and operational efficiency.